Thursday, June 7, 2012

A chicken in every pot, and [an electric] car in every garage

While Herbert Hoover personally never made that famous promise, it’s hard to imagine that in the prosperity preceding the Great Depression that the premise of such a promise would need to exist.  Especially considering the world was in the throws the roaring 20’s – how could there not be a car in every garage yet (or ‘in every backyard’ as the Republican National Committee actually posited)?  Fast forward to today and most garages have not one, but two or more cars in them.  Chalk the need for two cars up to commercialism and increasing dependency in the US on individual transportation.  The fact that most garages have at least two cars in them nowadays is an extremely important point though as we move to the ‘Future of Mobility’.
 Two cars in every garage – why would that be important?  While price is still the primary sticking point, the second biggest *perceived* issue as to why an EV won’t work for people is driving range.  Most folks just can’t wrap their mind around a daily range of 35-100 miles that they feel is restrictive (unless of course you can afford a Tesla).  Even if these ranges cover their daily commute, people worry about those atypical days when they will need increased range – you know for things like picking up the kids at lacrosse practice after work.  This is where the second vehicle is so important – what are the odds in most families that both primary drivers in the family will need to exceed the EVs range on the same day?  In our case it hasn’t happened once in the three months we’ve had the ActiveE.  As Ed Begley said, "the electric vehicle is not for everybody.  Given the limited range it can only meet the needs of 90% of the population."  While that's likely a bit of an overstatement, it does beg the question of what percent of typical American households (rather than people) can have its needs met by an EV? 

This idea does require a fundamental change in the way many Americans think though.  In most households each person has ‘their’ car.  We were like that before the ActiveE.  I had an Audi A4 Quattro, and a certain someone had an Audi A6 Avant.  It was extremely rare for one of us to take the other’s vehicle unless I needed the cargo capacity of the Avant for something.  Today that dynamic has changed.  While the ActiveE replaced my A4, it’s not really ‘my’ car.  Having an EV and the benefits associated with its low cost per mile to drive has changed our behaviors.  If we both need to go somewhere at the same time, the person that has to go further (but still within the EVs range) takes the ActiveE.  In our case nothing has really changed (still two cars in the driveway), other than our perception of ‘his’ and ‘her’ cars.
In these early days of EVs before a charging infrastructure is built that reduces or eliminates the fear and anxiety associated with battery range, two cars in every driveway is huge.  As long as you can embrace the premise of ‘household cars’ that are selectively driven by whoever needs them each day. 
Sidebar – EVs are fun to drive (other than that lack of a manual transmission issue).  As a result you can expect to have debates about who gets it on days when you both have similar distances to drive.  Fortunately, the ActiveE replaced my A4 so those debates tend to be short in this household.

In the end, two cars in the driveway allows people the flexibility to do something they may not have otherwise done out of range fear – actually consider an EV.  When we signed on to get an ActiveE I’m not sure we actually understood there wouldn’t be ‘his’ and ‘her’ cars any longer.  Turns out that’s ok, though, and it’s one of the best decisions we’ve ever made - and that's why there will always be at least one electric car in our garage. 

3 comments:

  1. Couldn't agree more! And for some folks like us who live within walking distance of public transportation...there's only one car in our garage, an electric. :) We just rent a vehicle for those rare times where range is truly an issue.

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  2. Great post, range is the number one deterent to people adopting EV's. Yet it's the least important factor 99% of the time.

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